Sell Your E-commerce or Amazon FBA Business
Brokerage for Shopify DTC, Amazon FBA, and multi-channel online businesses based in San Diego.
Licensed California Business Broker • 100% Confidential • No Upfront Fees
E-commerce M&A has matured massively since 2020 — strategic acquirers and aggregators have set clear pricing benchmarks based on TTM SDE, channel mix, and brand defensibility. Exit Clue brokers San Diego-based DTC and FBA businesses to a global pool of buyers, with deep network relationships at all the major aggregators (Thrasio-style platforms), private equity firms, and individual buyer-operators on Empire Flippers / Quiet Light caliber deals.
E-commerce / Amazon FBA Business Valuation Multiples (San Diego)
| Metric | Typical Range | Notes |
|---|---|---|
| SDE Multiple | 2.5x – 4.5x | Amazon FBA private-label brands |
| SDE Multiple | 3.0x – 5.0x | Shopify DTC with brand equity |
| Revenue Multiple | 0.6x – 1.5x | Used as sanity check, not primary |
What Drives the Sale Price of a E-commerce / Amazon FBA Business
Channel Diversification
DTC + Amazon + wholesale beats Amazon-only. Concentration on a single channel caps multiples.
TTM Trajectory
Trailing-12-month growth (or stability) is essential — declining trend cuts multiples in half.
SKU Concentration
If one SKU is >40% of revenue, buyers price the risk in. Diversified catalog = premium.
Brand Moat
Trademarks, patents, owned email/SMS list, organic search rank, and brand-search volume justify multiple expansion.
Operations Documentation
SOPs, supplier diversity, fulfillment redundancy — buyers pay for businesses that run without you.
Who Buys E-commerce Businesses in San Diego?
- •Aggregator platforms (post-Thrasio era survivors)
- •Strategic e-commerce roll-ups
- •Individual buyer-operators (often via SBA or seller-finance)
- •Adjacent brand owners cross-buying for catalog expansion
Our 4-Step Process to Sell Your E-commerce / Amazon FBA Business
- Step 1
Free Valuation
We analyze 3 years of your financials, normalize for owner add-backs, and apply current San Diego market multiples to deliver a defensible value range.
- Step 2
Confidential Listing
Blind teaser, NDA-gated marketing on broker networks, BizBuySell, and our private buyer list. Your staff and customers never know.
- Step 3
Buyer Vetting & Offers
We pre-qualify every buyer for proof of funds, SBA eligibility, and industry fit before they ever see your name. You only meet serious buyers.
- Step 4
Diligence to Close
We coordinate the full diligence process — financial review, lease assignment, licensing, attorney/CPA hand-offs — through a clean closing.
Frequently Asked Questions
Sell your e-commerce business confidentially.
Get a free, no-obligation valuation from a licensed San Diego business broker. 100% confidential.