What's my SaaS Company worth?
Real San Diego saas company multiples, the value drivers that move pricing, and a free defensible valuation.
Licensed California Business Broker • 100% Confidential • No Upfront Fees
Bootstrapped and lightly-funded SaaS businesses ($500K–$10M ARR) are some of the most actively traded assets in the lower middle market. Exit Clue brokers San Diego SaaS companies to strategic acquirers, vertical SaaS roll-ups, and individual founder-buyers — with valuations driven primarily by ARR multiples, retention metrics, and Rule of 40 performance.
SaaS Company Valuation Multiples (San Diego)
| Metric | Low | Typical | High | Notes |
|---|---|---|---|---|
| SDE Multiple | 2.5x | 3.5x | 4.5x | Owner-operator micro-SaaS / bootstrapped sub-$1M ARR |
| ARR Multiple | 3x | 4.5x | 6x | Bootstrapped, profitable B2B SaaS |
| ARR Multiple | 5x | 7.5x | 10x | Strategic premium for vertical leaders |
| EBITDA Multiple | 5x | 8.5x | 12x | For Rule-of-40-strong businesses |
“Typical” is the midpoint of the published low–high range. Same source data the free calculator uses.
Value Drivers Specific to SaaS Company
Net Revenue Retention
NRR > 110% justifies premium multiples; <85% triggers steep discounts.
Gross Churn Rate
Annual logo churn under 5% is best-in-class; B2B SMB tools at 15%+ trade lower.
Customer Concentration
Top-customer concentration must be under 20% to avoid earnout structures.
Tech Stack & Documentation
Modern stack, documented codebase, and clean tech debt make diligence faster and prices firmer.
Founder Dependence
If you're sales, support, and product, multiples compress. Hiring before listing pays for itself.
Frequently Asked Questions
Get a free, exact SaaS Company valuation.
Get a free, no-obligation valuation from a licensed San Diego business broker. 100% confidential.