What's my E-commerce / Amazon FBA Business worth?
Real San Diego e-commerce / amazon fba business multiples, the value drivers that move pricing, and a free defensible valuation.
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E-commerce M&A has matured massively since 2020 — strategic acquirers and aggregators have set clear pricing benchmarks based on TTM SDE, channel mix, and brand defensibility. Exit Clue brokers San Diego-based DTC and FBA businesses to a global pool of buyers, with deep network relationships at all the major aggregators (Thrasio-style platforms), private equity firms, and individual buyer-operators on Empire Flippers / Quiet Light caliber deals.
E-commerce / Amazon FBA Business Valuation Multiples (San Diego)
| Metric | Low | Typical | High | Notes |
|---|---|---|---|---|
| SDE Multiple | 2.5x | 3.5x | 4.5x | Amazon FBA private-label brands |
| SDE Multiple | 3x | 4x | 5x | Shopify DTC with brand equity |
| Revenue Multiple | 0.6x | 1.1x | 1.5x | Used as sanity check, not primary |
“Typical” is the midpoint of the published low–high range. Same source data the free calculator uses.
Value Drivers Specific to E-commerce / Amazon FBA Business
Channel Diversification
DTC + Amazon + wholesale beats Amazon-only. Concentration on a single channel caps multiples.
TTM Trajectory
Trailing-12-month growth (or stability) is essential — declining trend cuts multiples in half.
SKU Concentration
If one SKU is >40% of revenue, buyers price the risk in. Diversified catalog = premium.
Brand Moat
Trademarks, patents, owned email/SMS list, organic search rank, and brand-search volume justify multiple expansion.
Operations Documentation
SOPs, supplier diversity, fulfillment redundancy — buyers pay for businesses that run without you.
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